[17 February 2024, Singapore] – UPCX-Platforms PTE. LTD. (referred to as "UPCX"), the developer of an open-source payment system built on a high-speed blockchain optimised for financial services, proudly announces its agreement to support the World Aquatics events, including the World Aquatics Championships - Doha 2024 and the World Aquatics Swimming World Cup 2024.
The World Aquatics Championships will take place in the Qatari capital city from 2-18 February 2024 and will feature six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving.
The World Aquatics Swimming World Cup 2024 tour will take place in three Asian cities over three consecutive weeks in October and November 2024. The events will feature three days of action-packed racing in the short course (25m) pool in Shanghai (CHN), Incheon (KOR), and Singapore (SGP).
As the international governing body overseeing six aquatic sports, World Aquatics' agreement with UPCX will bring awareness to UPCX’s blockchain-driven payment platform.
During the World Aquatics Championships and Swimming World Cup, the UPCX logo will feature prominently on athlete race bibs as well as across a range of digital content.
UPCX is dedicated to improving financial solutions and payments using blockchain technology, with a focus on ensuring a readily accessible approach for consumers.
World Aquatics Executive Director Brent Nowicki welcomed the initiative with UPCX.
“We are excited to have UPCX join us for the World Aquatics Championships in Doha this February. World Aquatics and our athletes have proven ourselves to be innovators. We are always looking towards the latest technologies to improve performance and engagement with our audiences,” Nowicki said. “This collaboration is entirely consistent with the way we embrace innovation and we look forward to exploring new domains with UPCX.”
Through their partnership with the World Aquatics Championships - Doha 2024, UPCX anticipates enhanced global brand recognition.
Yutaka Imaizumi, Chief Marketing Officer of UPCX-Platforms PTE. LTD., said: "We are honoured to support the World Aquatics Championships - Doha 2024 and to bring awareness of UPCX to a global audience. Services utilising blockchain have no borders, and from the beginning, UPCX has set a global strategy to develop its business targeting users worldwide.
“We hope that this event will provide an opportunity for many people to become familiar with UPCX," Imaizumi continued.
About World Aquatics:
Driven by the vision of a world united by water for health, life and sport, World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation formed of 210 National Federations and five Continental Organisations.
World Aquatics oversees six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – and is recognised as the leading global authority of these sports by the International Olympic Committee (IOC).
About UPCX-Platforms PTE. LTD.
UPCX-Platforms PTE is a developer of digital asset trading applications with a mission to leverage blockchain technology to provide a secure, transparent, and compliant platform for users worldwide.